25 million downloads
Estimated for 2011
They say there’s money in them hills.
With an estimated 23% of Americans listening to podcasts (up from 11% in 2006), we are at the threshold of the tipping point. The 2011 podcast listener is no longer the nerdy early adopter (we love you) that had a hard time convincing the rest of us to join in. We’re safely past the “it’s only for geeks stage” and haven’t hit the “it’s for everyone stage”. Now is the best time for a marketer to join the party. Low risk, high upside.
Our listeners = Your target market
They’re young, sociable, comedy-enthusiasts, who take pride in the fact that they are ahead of the curve in entertainment. They’re the kind that go see live comedy to support their favorite comedians, and don’t mind the two-drink minimum. One of the most unique and valuable traits of podcasting is that it’s opt-in. You don’t hear a podcast by mistake. There are no podcast fairies that stealthily load Earwolf shows on your iPhone while you sleep (although we’re looking to hire one soon). You don’t flip the radio station and randomly catch the end of Sklarbro Country. You are listening on purpose. You can’t say that – with 100% certainty – about most advertising mediums.
Featured in iTunes
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If you just got a little too excited by the information on this page, please contact The Mid Roll immediately!