Distinct and Direct
On the final episode of Seth Godinâ€™s Startup School we learn the importance of being distinct and direct. Seth explains why people at the top get hurt last, why e-mail is the best direct connection to your customers, and why itâ€™s important to have your own distinct voice. Seth shares a technique to get an appointment with impossible to reach top decision makers, discusses why itâ€™s better to act like you donâ€™t have money now, and tells us why heâ€™d rather spend 4 years writing a blog before writing a book in order to build an audience. He also talks about how not to get sued, giving people a souvenir to remember you by, and the rules on naming your company.