Peter Kafka is a totally brainy dude who has worked for big deal companies like Forbes and writes for All Things Digital and has multiple degrees and all that academic stuff that I'm in absolute awe over. He's also a podcasting geek! Yay! You can read all the really cool stuff he writes over at All Things Digital (I linked it, look to your right). I just read his piece about Netflix. It was great. You should read it as well.