November 26, 2015

EP. 93 — Anne Wootton, Pop Up Archive CEO & Co-Founder

With all the podcasts and audio content being produced, how do we make it more searchable, findable, and shareable, and then preserve it for the ages? Pop Up Archive is a start-up aiming to address those challenges. Anne Wootton is the company’s co-founder and CEO, and she joins Adam to discuss Pop Up Archive’s services and approach to growing podcasting. She explains how the company transcribes audio into searchable text that’s also time-indexed, and what kinds of uses that data can be used for, like making audio more shareable. To illustrate, Anne details results from tests Pop Up Archive has been running on audio excerpts of different lengths shared on Twitter. Because she is working both with tech investors and the podcast community, Anne also shares her insights on how podcasting can advance as an industry, and what opportunities exist for podcast producers to grow their audience.

Recent Episodes

See All

February 13, 2019

Mignon “Grammar Girl” Fogarty joins Lex on the Wolf Den. The two talk about Mignon’s staggering 13 years in podcasting, and how she grew one show into the thriving Quick and Dirty Tips network. They also nerd out on language.

January 30, 2019

Renay Richardson chats with Lex from across the pond, detailing her experiences working for several audio production companies (but not the BBC!) — and how it led her to found Broccoli Content. With a goal of tackling the lack of opportunities for minority talent both in front and behind the mic, Renay shares insights on how the entire industry can better embrace diversity. Then, the two talk about company consolidation and whether mergers and acquisitions in the podcast world are ultimately good or bad for podcasters.

This episode is brought to you by On Deck Capital (

January 16, 2019

Danielle Kramer, Senior Producer of Exactly Right Network joins Lex on The Wolf Den. The two discuss the network’s formation, and which aspects of My Favorite Murder its original shows hope to maintain. Danielle also discusses what led her to the podcasting, including time at NerdMelt and JASH. Plus, what exactly makes a good podcast translate to television?