September 15, 2016
Rena Unger has a uniquely comprehensive view of the digital audio industry. She’s worked on the brand side, on the content side, and now helps to guide and grow the industry as as whole as the Director of Industry Initiatives at the Interactive Advertising Bureau. With her work as the lead for the IAB’s Digital Audio Committee Rena is responsible for the Podcast Upfronts which recently happened in New York City. In this edition of the Wolf Den Rena explains where the idea for the Upfronts came from, and why podcasting’s version of this kind of event stands apart from the television upfront and the digital media New Fronts. This year 12 podcast companies presented their slate of shows and talent to ad buyers at the Upfronts, and she shares some feedback from those buyers and her own thoughts on the event. Rena also details what she thinks is special about podcasting, and gives some concise, but trenchant advice for the podcasting industry as a whole.
February 13, 2019
Mignon “Grammar Girl” Fogarty joins Lex on the Wolf Den. The two talk about Mignon’s staggering 13 years in podcasting, and how she grew one show into the thriving Quick and Dirty Tips network. They also nerd out on language.
January 30, 2019
EP. 161 — Renay Richardson, Broccoli Content
Renay Richardson chats with Lex from across the pond, detailing her experiences working for several audio production companies (but not the BBC!) — and how it led her to found Broccoli Content. With a goal of tackling the lack of opportunities for minority talent both in front and behind the mic, Renay shares insights on how the entire industry can better embrace diversity. Then, the two talk about company consolidation and whether mergers and acquisitions in the podcast world are ultimately good or bad for podcasters.
This episode is brought to you by On Deck Capital (www.ondeck.com/WOLFDEN).
January 16, 2019
EP. 160 — Danielle Kramer, Exactly Right Network
Danielle Kramer, Senior Producer of Exactly Right Network joins Lex on The Wolf Den. The two discuss the network’s formation, and which aspects of My Favorite Murder its original shows hope to maintain. Danielle also discusses what led her to the podcasting, including time at NerdMelt and JASH. Plus, what exactly makes a good podcast translate to television?