December 17, 2012
This week Seth talks about the ins and outs of The Dip. Seth explains why you shouldn’t start a project unless you are prepared to reach the end, how finding your fear will benefit in the long run, and answers questions from the group regarding The Dip. Be sure to pick up a copy Seth’s book The Dip.
January 7, 2013
EP. 15 — Distinct and Direct
On the final episode of Seth Godin’s Startup School we learn the importance of being distinct and direct. Seth explains why people at the top get hurt last, why e-mail is the best direct connection to your customers, and why it’s important to have your own distinct voice. Seth shares a technique to get an appointment with impossible to reach top decision makers, discusses why it’s better to act like you don’t have money now, and tells us why he’d rather spend 4 years writing a blog before writing a book in order to build an audience. He also talks about how not to get sued, giving people a souvenir to remember you by, and the rules on naming your company.