Frank Luntz

Frank I. Luntz is an American political consultant, pollster, and “public opinion guru” best known for developing talking points and other messaging for various Republican causes.

Guest Appearances

Frank Luntz: Behind the Polls

You may not know his name, but you know his work and his words. Like "climate change" instead of "global warming," and "death tax" instead of "estate tax" -- he's really helped position policy for voters. But longtime Republican pollster and strategist…

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