Ken Doctor spent twenty-one years with Knight Ridder, long the country’s second-largest newspaper company until its sale in 2006. He served in key editorial and executive roles and then completed his career there as VP/Editorial, VP/Strategy and VP/Content Services for Knight Ridder Digital in San Jose. He writes the popular Content Bridges blog, serves as news industry analyst for the research and advisory firm Outsell, and appears frequently on television and radio as a media expert. He is the author of “Newsonomics: Twelve New Trends That Will Shape the News You Get”.
November 24, 2016
The podcasting industry is often characterized as being like the “Wild West,” which is very similar to how digital publishing was regarded in the 1990s. Media analyst Ken Doctor was at the forefront of journalism’s first online forays while working at Knight-Ridder Digital, and now he turns his lens to podcasting. He sees parallels with early internet publishing, but also important differences. On this episode of the Wolf Den he tells Chris and Lex what he thinks podcasters and the podcast industry need to do in order to grow smartly and sustainably. He analyzes Apple’s current position as the still-dominant platform for finding and listening to podcasts, and offers his thoughts on how Apple could best support the medium. Ken also weighs in on the viability of subscriber-funded models and what podcasters should focus on in 2017. You can follow Ken at http://newsonomics.com