August 20, 2015

EP. 86 — Chris Bannon and Gretta Cohn of Midroll

Get the inside scoop on Earwolf, Wolfpop, and now, Howl on this episode of The Wolf Den. Adam’s guests are Midroll Media’s Chief Content Officer Chris Bannon and Senior Producer Gretta Cohn. They shed some light on how they work with the networks’ hosts to develop and hone shows, as well as keep them fresh. Chris and Gretta both joined Midroll from New York Public Radio, so each explains the difference between their previous radio jobs and working in a comparatively fast-moving small startup environment. Adam asks Chris to explain what exactly Howl is and he asks Gretta to explain what makes audio content merit being called “premium.” This leads to a discussion about the wide range of content and audio genres listeners can expect from Howl, while they reveal that there are also new free, ad-supported Earwolf and Wolfpop shows in development. Wrapping up, Gretta and Chris each recommend one new Howl Original show to check out. 

Recent Episodes

See All

February 13, 2019

Mignon “Grammar Girl” Fogarty joins Lex on the Wolf Den. The two talk about Mignon’s staggering 13 years in podcasting, and how she grew one show into the thriving Quick and Dirty Tips network. They also nerd out on language.

January 30, 2019

Renay Richardson chats with Lex from across the pond, detailing her experiences working for several audio production companies (but not the BBC!) — and how it led her to found Broccoli Content. With a goal of tackling the lack of opportunities for minority talent both in front and behind the mic, Renay shares insights on how the entire industry can better embrace diversity. Then, the two talk about company consolidation and whether mergers and acquisitions in the podcast world are ultimately good or bad for podcasters.

This episode is brought to you by On Deck Capital (

January 16, 2019

Danielle Kramer, Senior Producer of Exactly Right Network joins Lex on The Wolf Den. The two discuss the network’s formation, and which aspects of My Favorite Murder its original shows hope to maintain. Danielle also discusses what led her to the podcasting, including time at NerdMelt and JASH. Plus, what exactly makes a good podcast translate to television?