June 23, 2016

EP. 108 — Matt Lieber, President of Gimlet Media

On this episode Matt Lieber provides some insight on what makes his company, Gimlet Media, tick. He is the president of Gimlet, which produces popular podcasts like Reply All, Surprisingly Awesome, and Startup, the company’s first show, which also documented Gimlet’s own launch. Adam asks Matt to share what it was like to go through that experience, with so many people learning so many intimate details on the show. Matt also charts his career journey, from unexpectedly reporting on 9/11, to becoming a public radio producer, taking a turn into business school and consulting, then returning to audio with Gimlet. He  explains why he is confident in the future of podcasting, and reveals the factors he believes contribute to audience growth. Finally, he talks about the company’s Gimlet Creative brand studio, and what it takes to get audiences to listen to branded podcasts.

This episode is sponsored by Hired and Podcast Movement.

Recent Episodes

See All

February 13, 2019

Mignon “Grammar Girl” Fogarty joins Lex on the Wolf Den. The two talk about Mignon’s staggering 13 years in podcasting, and how she grew one show into the thriving Quick and Dirty Tips network. They also nerd out on language.

January 30, 2019

Renay Richardson chats with Lex from across the pond, detailing her experiences working for several audio production companies (but not the BBC!) — and how it led her to found Broccoli Content. With a goal of tackling the lack of opportunities for minority talent both in front and behind the mic, Renay shares insights on how the entire industry can better embrace diversity. Then, the two talk about company consolidation and whether mergers and acquisitions in the podcast world are ultimately good or bad for podcasters.

This episode is brought to you by On Deck Capital (www.ondeck.com/WOLFDEN).

January 16, 2019

Danielle Kramer, Senior Producer of Exactly Right Network joins Lex on The Wolf Den. The two discuss the network’s formation, and which aspects of My Favorite Murder its original shows hope to maintain. Danielle also discusses what led her to the podcasting, including time at NerdMelt and JASH. Plus, what exactly makes a good podcast translate to television?