March 2, 2011
EP. 7 — Why Do We Love Legal Zoom?
So far we’ve talked about podcast monetization with comedians, producers, journalists, and performers. This week we invite Scott MacDonell to bring his unique voice to the conversation. Scott is the VP of Marketing for www.legalzoom.com and he runs his own podcast, This Week in Marketing. Because of his involvement in both worlds, he can inform us about the pitching and pricing of podcast advertising, understanding a listener base, and how podcasting differs from radio and television.
Recent EpisodesSee All
February 13, 2019
Mignon “Grammar Girl” Fogarty joins Lex on the Wolf Den. The two talk about Mignon’s staggering 13 years in podcasting, and how she grew one show into the thriving Quick and Dirty Tips network. They also nerd out on language.
January 30, 2019
EP. 161 — Renay Richardson, Broccoli Content
Renay Richardson chats with Lex from across the pond, detailing her experiences working for several audio production companies (but not the BBC!) — and how it led her to found Broccoli Content. With a goal of tackling the lack of opportunities for minority talent both in front and behind the mic, Renay shares insights on how the entire industry can better embrace diversity. Then, the two talk about company consolidation and whether mergers and acquisitions in the podcast world are ultimately good or bad for podcasters.
This episode is brought to you by On Deck Capital (www.ondeck.com/WOLFDEN).
January 16, 2019
EP. 160 — Danielle Kramer, Exactly Right Network
Danielle Kramer, Senior Producer of Exactly Right Network joins Lex on The Wolf Den. The two discuss the network’s formation, and which aspects of My Favorite Murder its original shows hope to maintain. Danielle also discusses what led her to the podcasting, including time at NerdMelt and JASH. Plus, what exactly makes a good podcast translate to television?