Scott MacDonell is the Vice President of Marketing for Legalzoom.com. He’s worked in marketing for years with clients as diverse as Shell Oil, Hotels.com, Hondo Motors, and McDonalds. He has a history in entertainment and is a member of the Screen Actors Guild. His podcast is This Week in Marketing and is available at ThisWeekIn.com.
March 2, 2011
So far we’ve talked about podcast monetization with comedians, producers, journalists, and performers. This week we invite Scott MacDonell to bring his unique voice to the conversation. Scott is the VP of Marketing for www.legalzoom.com and he runs his own podcast, This Week in Marketing. Because of his involvement in both worlds, he can inform us about the pitching and pricing of podcast advertising, understanding a listener base, and how podcasting differs from radio and television.